COLOR MATCHING | Prepping your files for final print production
The spectrum of bright and vibrant color on a screen can look beautiful. However, it's nearly impossible to print exact colors you see on screen, simply because your monitor displays color that does not exist with color ink.
Always keep in mind, your screen is lying to you! Our print production process uses the Gang-Run Print Method. Using this process helps to offset the production cost which is in return given back to you on low cost, quality print media.
We do offer custom PANTONE® inks! // If special PANTONE® ink is needed, please submit a quote here.
Although we cannot guarantee we'll be able to match your CMYK colors 100% exact, you can expect your print job to be produced at the highest quality possible. Throughout your order quantity, our production team guarantees a consistent 95%-98% color match for Gang-Run Printing // 98% - 100% for Custom Print Run. Though, some re-orders may have a very slight shade difference between them when ordering over a period of time. We cover these topics below --
A Gang Run, also known as a Combination Run or Combo Run, is a term for printing multiple jobs in the same production run on a printing press. By printing similar jobs from a multitude of customers all at the same time, the cost of each job is substantially reduced. This is because the production costs, like press set-up and paper waste, is distributed across many jobs, not just applied to one job.
When is a Gang Run used?
To take advantage of gang run savings, all of the printing jobs in the press run must share the same paper and ink specifications. This makes the more popular printed items better candidates for gang runs. For example, full-color business cards are commonly grouped as a gang, as are flyers, simpler brochures, door hangers, and postcards. The use of gang runs has significantly lowered the price of many items printed in full color, particularly smaller orders which might have otherwise been too cost prohibitive if produced by their own separate press run.
In today's fast evolving world, new markets are being created every second. With those markets, companies tend to have tight budgets. With Gang-Run printing, you can avoid the high paying set up production costs just for 500 business cards. Not only are you saving money by using the Gang-Run print method, but you're getting very consistent color results.
Before your job hits the press, our press operators balance colors throughout all jobs, giving all sets a nice 95%-98% color consistency. In the example below, you'll see the results of printing all 30 different dark business cards on a single print run, versus 30 lighter business cards on a single print run. If, for example, your business card has a dark background, but the remaining 29 business cards are very light, your finished card may be slightly lighter due to this.
Although using the SAME graphic as before, you'll notice between the two print runs that the realtors business card color has changed, but only slightly. This takes place only if the majority of the print run consists of lighter shades of color. On the realtors business card, you'll notice that the lighter run made the skin tones a little duller than the other print run. Although this is a natural part of the printing process, this is not considered to be a press issue. Which again, is why we cannot guarantee that color you see on your monitor will print exactly on paper. Nor, will we be able to match your business card color exact, every single print run.
If you're very serious about how the color needs to turn out, we highly suggest checking out PANTONE® formula guides.
If special PANTONE® ink is needed, please submit a quote here.